Whether you’re in the early stages of developing a startup or leading an already-established organization, one thing is likely: you have a vision.
You know what your organization’s values are. You’ve set goals for yourself and your team. You know where you want your company to go, and have an idea of where you’d like it to be in 1, 5, 0r 10 years. Your next step is to make these ideas a reality.
So, how is this done?
In order to move things forward and achieve success, you’ll need to work and for with people who believe in and are just as passionate about your vision as you are. To get these people “on board”, you’ll need to inspire them. This is achieved through great storytelling.
Even though you know what your organization’s story is, others cannot read your mind. You need to be able to communicate this story to others in a way that is clear and engaging. It may seem silly, but try writing your story out. You may find that putting into words is more challenging than expected! Remember – great stories know who their audience is, are personal, aren’t too long and drawn out, and most importantly, are unique.
Don’t hesitate on developing your story; get a pen and paper and start writing now!
